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Super Bowl, Olympics predictably boost national TV ad spending for February, SMI says – FierceCable

FierceCable… even putting the success of Olympics to the side. The underlying jump of 7.6% was all down to the power of live Sports as the major broadcasters had big YoY falls in entertainment as they didn’t want to compete with NBC’s Olympics coverage,” said … …read more Source:: Super Bowl News From Google News

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