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False Start: Behind Hyundai’s Fumbled NFL Deal – AdAge.com

AdAge.comThen came a devastating call from South Korea. Hyundai Motor Co., the parent company, was calling off the deal. No sponsorship was announced the next day. The gold-wrapped Hyundais were put away. Roger Goodell, the NFL’s formidable commissioner, … …read more Source:: NFL Commissioner News from Google News

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